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You asked for it, we delivered! Our original, bestselling lunch bag is roomier in all the right places. We’ve expanded the depth to easily accommodate two of our new Mod Lunch and Snack containers, with plenty of headroom for snacks. PackIt's Freezable Lunch Bag is the original freezable lunch bag with built-in cooling that keeps anything you pack cooler, longer. The secret is PackIt's groundbreaking cooling technology. Freezable non-toxic gel is permanently built into the lunch bag so you’ll never need to buy separate freezable blue ice packs or gel packs again. The entire bag freezes! To use, fold the PackIt Freezable Lunch bag flat and store it in the freezer overnight (12 hours). In the morning, the walls of the lunch bag will be completely frozen and ready to chill items for hours. Packit Lunch Bags chill food all day, letting you pack healthy foods that would spoil in other bags such as: yogurt, deli meat, milk, fruits and veggies. A zippered closure locks in cool, dry air. We’ve also repositioned the buckle handle so that your lunch will be evenly distributed and the front flap will always stay in place. The buckle can easily clip onto easily clip onto totes, backpacks or strollers. This soft lunch bag is made with nontoxic gel and gel liner. Like all PackIt products, the Freezable Lunch Bag is made from PVC free, BPA free, phthalate, and lead free (UL #B80321985, 12/5/2019) materials. PackIt's Freezable Lunch Bag measures 9.75 inches tall, 8.5 inches wide and 6.25 inches deep while open. When folded, this lunch bag measures 8.5 inches wide, 3 inches deep and 5.25 inches tall for easy and compact storage in the freezer. Simple care: wipe thoroughly or hand wash the interior and spot clean exterior; allow bag to dry completely before freezing. Not machine or dishwasher safe.